2014 Dodge Durango is Ron Burgundy Approved

In addition to admiring new Dodge vehicles, we at Coppus Motors share many other similar interests with the folks of the Buckeye State. For example, we really like funny movies. In fact, the classic flick Anchorman has us keeled over in laughter every time that we watch Ron Burgundy.

So, naturally, we're thrilled that even though Ron Burgundy may have said that milk was a bad choice, he would never say the same thing of the 2014 Dodge Durango. In fact, as you probably already know, the legendary anchorman is on camera announcing the exact opposite.

Launched early this month, the ads featuring San Diego's favorite fabled newscaster are a savvy marketing collaboration between the Dodge brand and the folks at Paramount Pictures. As the SUV's passionate spokesman, Burgundy totes the merits of the already-available 2014 Durango and gets folks increasingly excited for the upcoming release of Anchorman 2: The Legend Continues.

The four spots also combine two of our favorite thing. In fact, that's exactly the point. As the CMO of Paramount Pictures, Josh Greenstein, reiterates, "Ron Burgundy as the new Dodge Durango spokesperson brings together two iconic American legends".1

If you'd like to get closer to this automotive American legend, then we certainly can't blame you. To do so, we welcome you to swing by our Dodge showroom and auto repair center in Tiffin, OH, anytime. Housed at 2190 West Market Street during your visit, we're happy to continue the conversation, detail the SUV's specs and arrange test drives, all at your leisure.

Source: 1 http://media.chrysler.com/newsrelease.do;jsessionid=832F0F9A395D2D4C7F081E61C1072537?&id=14941&mid=1

Categories: New Inventory, News

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